viernes, 29 de junio de 2007

Blog´s con acento argentino (Informe Multimedia)


El viaje entre la ciudad de La Plata y la Capital Federal es de aproximadamente 1 hora, y si le sumamos algún que otro subte en el medio para llegar hasta la Universidad de Palermo llegamos hasta la hora y media. Esa fué la cantidad de tiempo que tuve para pensar de lleno en las mesas organizadas para la segunda edición del Día de los Blog´s en Argentina, pero sobre todo para imaginar como sería la ruptura entre las lecturas tan interesantes que generan muchos de esos bloggers y sus exposiciones. Es interesante poder percibir cuando alguien escribe de manera muy interesante, pero al momento de exponer esas ideas frente a un público determinado fracasa en el intento.


En este post voy a referenciar las charlas que me resultaron mas interesantes y movilizadoras del día, y sobre todo esas personas que supieron generar inquietudes similares en vivo y en directo como al momento de leerlos.


El día de los Blog´s organizado por DuttoPR comenzó bien temprano.


Pasadas las 10.30 abrió su exposición Juan Carlos Lucas (Director de Innova Consulting) y realizador de una de las columnas semanales mas interesantes del diario LaNación.com (En el Medi@). Dentro del título "Empresas y Nuevas Tecnologías sociales" Lucas habló principalmente del Management 2.0, y tal como dice su blog, de como hacer empresas en la era de la colaboración.




Algunos conceptos interesantes que dejó esta charla. Según Juan Carlos hay que comprender algunos conceptos para poder asimilar este tipo de emprendimientos:

  • Comprender el cambio en la forma de innovar.
  • Concepto de Innovación disruptiva: reinventar las formas de competir.
  • Es un error “mirar el futuro con el sentido común del pasado”.
  • Desarrollar sensibilidades para mapear los cambios dentro de Internet.


La idea de Lucas es que las empresas y los mercados son conversaciones, y para entenderlos hay que conversar. La clave es poder percibir lo emergente antes de que sea articulado, entender al blog como un sistema de monitoreo y alerta temprana.



3 minutos es lo que se tarda en abrir y cerrar una presentación en powerpoint, y captar la atención de la gente. 3 minutos después de Juan Carlos Lucas, habló Matias Fernández Dutto (Dutto PR).



La charla de Matias fué una catarata de interesantes utilidades para los blog´s, y en el medio una estadística que tendríamos que confirmar: "Los blog´s en argentina se triplican cada 3 meses".

Dos conceptos de Dutto a tener en cuenta:



  • Lo que se viene: Los Video Blog´s.
  • A tener en cuenta las próximas elecciones de Estados Unidos como ejemplo de comunicación entre comunidades en Internet.
  • Una buena imágen de la web 2.0



Nuevos Medios. Periodismo participativo



A priori la mesa que tendría unos de los debates mas interesantes, y por falta de tiempo lamentablemente no puedo serlo. Leandro Zanoni (eBlog) moderó, participaron Luis Majul, Marcelo Gantman (Ya dimos), Jorge Busico (Periodismo-Rugby) y Rodrigo Santos (Medios Digitales La Nacion)


La mesa abrió una buena discusión sobre los comentarios en los blog´s que generó respuestas diversas de los participantes. Desde Gantman que no les da mucha importancia, hasta el "desde La Nación tratamos de educar al lector" que después tuvo que explicar mejor de Rodrigo Santos.


Cosas interesantes de la mesa:

  • Marcelo Gantman: "Antes hasta que no empezabas a trabajar no tenías que mostrar. Ahora si".
  • Leandro Zanoni: "A la hora de abrir un blog. Pensá la manera de diferenciarte del resto"
  • La insistente autopublicidad que hizo majul de su nuevo blog.


Le pregunté a Gantman y a Zanoni que le dirían a un periodista que recién abre un blog.




Marcelo Gantman


Leandro Zanoni





Proyectos web 2.0




La mesa estuvo formada por Julián Gallo (Mirá!), Martín Andrés Márquez (Flof.), Andres Alterini (Keegy.com.) y David Yanover y Julian Yanover (FeedTwister)

Sinceramente una de las charlas que mas esperaba era la de Julián. Y entonces Gallo afirmó: "los medios de comunicación on line nos tratan como niños, pero en el peor sentido del concepto, nos dicen mándenme noticias, pero ¿qué nos dan a cambio?"


Una idea interesante a la hora de pensar el periodismo participativo. Por qué los diarios on line, por ejemplo, no abren sus contenidos multimedia para publicarlos en los blog´s.





3 consejos de Julián:


  • Bloggear
  • Aprender
  • Colaborar

Una pregunta a Gallo antes de compartir el ascensor hacia la plata baja, ¿Qué le dirías a un periodista que recién abre un blog?




Además. muy interesante el proyecto de noticias presentado por Andres Alterini (Keegy.com)

Así fué la jornada, esto pasó en las mesas más interesantes de este día de los Blog´s Argentina 2007.





Chau palermo, chau blog´s, hasta el año que viene, hasta mañana.




42 comentarios:

  1. Excelente reseña, muy original lo de las minientrevistas filmadas. Felicitaciones!

    (lástima que no escribiste sobre la mesa de blogs corporativos...)

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  2. Leo, muchas gracias por el comentario. Te cuento que con respecto a la mesa de los Blog´s corporativos tenía algunas cosas que decir, pero la verdad es que se haría un post demasiado grande, la idea era deglosar la jornada en varias notas. Puse las que mas me interesaron en el primero.

    Un saludo, Alvaro Liuzzi.

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  3. Una de las mejores reseñas que leí, Alvaro, muy bueno! Lamentablemente, no pude estar en el resto de las charlas por mi laburo, pero noté un poco improvisada la charla de las 14 hs, sobre el periodismo digital y...
    Como vos decís, es para darle más espacio. Saludos!

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  4. Si Silvia, era una charla que debería tener más espacio, sobre todo por el debate que genera este tipo de relación entre el periodismo e internet.

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  5. Alvaro, muy buena la reseña y los videos sobre los expositores.
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